We're giving away 100 of Susan's books!

What makes people click? Learn how to identify a user's seducible moment!

Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of Web sites. This book explores the unconscious reasons for people's actions, how emotions affect decisions, and how to leverage the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design offers an in-depth discussion of some of the scientific principles underlying HFI's new PET design™ methodology. A perfect complement to the book, HFI's PET design training teaches research-based techniques to leverage the science of persuasion so you can make web sites more engaging, compelling, and effective.

Please answer these questions to see if you qualify for a free copy of Susan's book (limit one per company).
Does your organization have over $50 million per year in revenues?	Yes No
Is designing for customer engagement part your organization's online game plan?	Yes No
Do you have budget for user experience design projects?	Yes No
Can we call you to set up an appointment with a representative of HFI to learn more about HFI's specific offerings on persuasive design?	Yes No