Ideas

Impediments to a Mature UX Practice: and how to avoid them

In this conversation, Dr. Schaffer discusses some of the roadblocks organizations face when trying to build a mature user experience (UX) practice.

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CUA Certification: A Seven-Year Perspective

In this white paper, Jay More explores the value of CUA certification in building the skills of the practitioner, enhancing careers, making teams and business units effective, and meeting organizations' business objectives.

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Innovative Solutions for Designing for Emerging Markets

Apala presents HFI's unique approach to contextual innovation. In this white paper she covers how to innovate for emerging markets, understanding local ecosystems, data gathering methods that uncover deep emotional triggers and blocks, and how to come up with successful, innovative concepts.

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Certified Usable: How to certify your usability practice and your designs

Dr. Schaffer discusses HFI's new certification offering for organizations, and products, applications and websites.

• Certified Practice in Usability™ (CPU) is offered to organizations that have a validated level of maturity based upon the presence of trained and certified staff, user-centered design methods, standards, and tools.

• Certified Usable Design™ (CUD) can only result from a submission from a certified practice and it generally bears the label of the level of maturity of that practice. Certification assures that an approved user-centered design process has been followed and that certified staff have attested that each deliverable document has been appropriately completed.

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User Experience & The Business of Healthcare

In this paper Jeff focuses on how the design of the user experience in different healthcare contexts can impact the overall quality and effectiveness of healthcare for patients, physicians and the business of healthcare as a whole.

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Around the World with 14 Methods: Innovation and Culture

Apala shares many innovative consumer data-gathering techniques from the front-end of this new methodology. These techniques are particularly suited for international work in emerging markets, since getting people to speak their mind can be challenging in high-context, non-Western cultures.

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Beyond Usability: Designing for Persuasion, Emotion and Trust

The interactive online environment offers far more opportunities to influence decision making than traditional advertising or marketing channels. Yet understanding people's subtle emotional triggers requires a rigorous set of new techniques, the results of which can even conflict with classic usability best practices.

This white paper offers a strategic overview of the science of persuasion, based on HFI's new PET design™ methodology. Learn how your company can apply research-based techniques to influence online behavior.

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