Services

Visual Design – Consulting and Production

Graphics factors integrates visual design and usability. Designers who have no knowledge of usability might create a site that looks nice; however, if it is not understood by those who use it, it may be quickly abandoned.

HFI's graphics designers are specialists in visual design and have a strong background in user-centered design principles. They create sites that are visually compelling, easy to understand, and take into account both corporate goals and user expectations.

Features	Benefits
HFI's graphics consulting and production develops the visual elements of your site – i.e., navigation graphics, wireframes, icons, logos, and other images – using graphics factors.	The resulting graphic treatment does not detract from the usability of your site.
We determine the basis for the graphic style using proven data-gathering methods.	Your users will find it easy to comprehend your message and recognize your corporate brand.
Our graphics artists are experienced in enhancing visual appeal while motivating end users.	Applying human factors principles to graphic elements ensures that they are optimized for user performance.

Deliverables to clients include:

Graphic concepts
Branding styleguide
Icon design and library
Interactive animation
Marketing collaterals

More information on HFI's visual design services

Detailed consulting sheet
Download (53K pdf file)